Targeter determines which content to show to individual
customers (personalized view).
Slots function as a placeholder in JSP pages where the
customized content to be showed.
Scenario links between slots and Targeters.
In Detail:
When a customer accesses a JSP page that has slot, that slot
requests content. The Slot calls a scenario which contains rules that tells
which Targeter to run. Targeter determines the appropriate content for the
customer. The Scenario returns the content to the JSP page and the slot is
populate.
Guidelines for usage of scenarios and Targeters (or) scenarios Vs Targeters:
If you want to personalize content as a result of a site
visitor’s doing something specific (for example, logging in), use a scenario. In simple scenario is event based whereas
Targeter is not.
If you need to set up highly complex rules to match content
to visitors, use targeters.If you want to set up a long-term approach to
content and visitor management, use scenarios.
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