Art Technology Group (ATG) was an independent Internet technology company
specializing in eCommerce software and on-demand optimization applications
until its acquisition by Oracle on January 5, 2011. ATG continues to be based
in Cambridge, Massachusetts and operates under its own name as a subsidiary of
Oracle. The company is a provider of eCommerce software and related on-demand
commerce optimization applications. ATG's solutions provide merchandising,
marketing, content personalization, automated recommendations, and live-help
services. (Source WIKI).
BASICS OF ELECTRONIC COMMERCE (E-Commerce):
Wikipedia definition - Electronic Commerce, commonly known as (electronic marketing) e-commerce or eCommerce, consists of the buying and selling of products or services over electronic systems such as the Internet and other computer networks.
Benefits of E-commerce
Organization – Effective Utilization of Supply chain, Cost reduction, Improved Customer relations, Global Reach, etc
Customer Benefits – Wide choice of products and services, Convenience, Instant Information availability and Delivery, Product Feedbacks and blogs, Customization and personalization, etc
Societal benefits – Telecommuting, Economical pricing, Availability of Public services such as Health care, Bill payments, Distribution of Government social services, etc.
TYPES OF E-COMMERCE APPLICATIONS :
•
Business to Business (B2B) - Between business Partners
Companies doing business with each other such as manufacturers selling to
distributors and wholesalers selling to retailers. Pricing is based on quantity
of order and is often negotiable.
•
Business to Consumer (B2C) – Between individual customers and Business partners
Businesses selling to the general public typically through catalogs utilizing
shopping cart software
•
Consumer to Business (C2B) – Individuals selling to Business
C2B e-commerce occurs when
consumers use the Internet to search for sellers, learn about offers, or give
feedback. A consumer posts his project with a set budget online and within
hours companies review the consumer's requirements and bid on the project. The
consumer reviews the bids and selects the company that will complete the
project.
•
Consumer to Consumer (C2C) – Between Individual customers
C2C stands for transactions taking place between Customers/ Consumers
These Sites primarily offer goods
and services to assist customers to interact
Key Constituents Of Ecommerce
ATG Market Presence
2 comments:
Thanks for sharing the interesting, simple and description defination of eCommerce. I have never read before. Nowadays, a large amount of ecommerce websites are developing in Magento CMS. Despite the fact that administrative panel does not differ simple controls in magento ecommerce, you'll be able to understand it for a couple days. Megento ecommerce development Custom eCommerce solution providers
Nice blog, I really found this bit quite informative. But did you know that automation has more potential in the ecommerce industry.
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